Omnicom’s acquisition of IPG changed the advertising industry seemingly overnight: legacy agency names were sunset, thousands of employees were laid off and the new largest agency holding company was created. The deal shakes up the holding company hierarchy, but will also have a ripple effect that rocks marketers and independent agencies. On this edition of Ad Age Insider, agency reporters Brian Bonilla and Ewan Larkin break down the new Omnicom structure, how indie agencies can win in this shak
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