How do you rebrand a legacy technology institute to attract new students? Chiba Tech’s rebrand by @giorgialupi and her team at Pentagram evokes a strong sense of pride for the school’s legacy while incorporating universally resonant, cutting-edge visuals for a global audience. The identity centers on Chiba Tech’s original 1942 character, reimagined through geometric forms inspired by the ichimatsu moyo checker pattern—a traditional Japanese symbol of uninterrupted prosperity. This core character
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