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  1. It's time to redefine corporate purpose | World Economic Forum

    Jan 7, 2020 · Last year, the US Business Roundtable sought to define a new purpose for business – and it was not alone in doing so. In November 2019, the UK Institute of Directors (IoD) launched a …

  2. A sense of purpose is essential for businesses today. Here's why

    Jan 5, 2023 · Businesses today need a higher purpose that rises beyond profit. This will galvanise employees and improve wider trust and confidence.

  3. The future of business? Purpose, not just profit

    Jan 17, 2019 · It’s time for business to pitch in. From reducing environmental impact to contributing to healthier societies and fighting forced labour, companies can achieve tremendous results if they …

  4. Businesses with a clear purpose do better while also protecting people ...

    Nov 1, 2022 · Companies with a clear purpose are more likely to inspire trust and see premium returns. Business leaders need a strategy, and data to measure progress

  5. Corporate purpose must go beyond branding. Here's why

    Jul 5, 2023 · Corporate purpose must go beyond branding to being a real catalyst for change. 'Animated Purpose' and 'Dynamic Ethics' are two key concepts for elevating this sense of mission. These ideas …

  6. What is the role of business? | World Economic Forum

    Jan 22, 2014 · The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of …

  7. How to ensure your business has purpose beyond profit | World …

    Jan 14, 2020 · Purpose. Every business has one, and for many years, purpose has been about scale, profit, returns. That kind of ambition is healthy – it’s how economies and communities grow, careers …

  8. Here’s how businesses are balancing profit and purpose

    Jan 20, 2020 · The global conversation around capitalism has changed. Business’s journey to balance profit and purpose is accelerating. The best way to deliver value for stakeholders is by listening to …

  9. Can steward-ownership solve succession-planning problems?

    Sep 23, 2025 · For retiring business leaders, a steward-ownership model could help to preserve independence, safeguard purpose and ensure continuity for their businesses.

  10. Why Organizations Cannot Thrive Without Purpose

    Jul 5, 2016 · A sense of purpose encourages stakeholders to go above and beyond – for an employee to mentor subordinates even if not explicitly rewarded by a bonus. For example, a study featured in my …