Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I closely explore the rapidly emerging ...

Behavioral information from an Apple Watch, such as physical activity, cardiovascular fitness, and mobility metrics, may be more useful for determining a person's health state than just raw sensor ...

A new Apple-backed AI model trained on Apple Watch behavioral data can now predict a wide range of health conditions more accurately than traditional sensor-based approaches, according to a recently ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood ...