Everywhere one looks or turns one is confronted by some form of advertising. Whether it’s scrolling through the various social media platforms on one’s ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Alphonso’s founders lobbed yet another lawsuit at LG Electronics, and the stakes are high. They're seeking up to $4.5 billion ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

About Adswerve Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

New research shows unified, AI-driven strategies are separating marketing leaders from laggards as programmatic enters a defining transition Based on insights from 484 senior marketers across the US, ...

Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...