Let’s dig into the relative performance of Magnite (NASDAQ:MGNI) and its peers as we unravel the now-completed Q3 advertising ...

Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Gamera raised $1.6 million to promote its service that combines data about a site's ad experience with data about how its ads ...

Discover the future of media buying with Agentic Advertising. We analyze the "two tracks" of development: containerized ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

Technological advancements are pushing OOH from strength to strength. Adam Kahansky at Broadsign explores the trends set to shape the channel this year.

Whether it’s the Olympics, FIFA World Cup, or even niche, local events, live sports offers a level of scale, attention, and engagement that’s largely unmatched in modern advertising. Streaming has ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...