AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move follows creator pushback against Honey, a PayPal-owned browser extension, ...

The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...

Cristiano Ronaldo’s YouTube channel, UR Cristiano, has added to the Portuguese soccer star’s already considerable commercial clout. The channel gained 1 million subscribers in the first 90 minutes ...

This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → Ad tech has a new acronym, dubbed “AdCP,” and it’s one backed by some of the ...

TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...

As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients ...

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves ...

There are a few major components to The New York Times’ digital subscription growth strategy: reaching new subscribers, improving retention, and increasing subscription revenue. The strategy in the ...