It doesn’t matter what you call it. Here's the bottom line: you need to test software with its future users. One of the topics that create much confusion in the software world is the difference ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

TORONTO--(BUSINESS WIRE)--Alida, the leader in user research, today announced it will launch a full new product feature set bringing unmoderated usability testing into its all-in-one platform on March ...

In the world of the always-on connected consumer, it’s no longer enough to have a great product that carries a less than great customer journey. All aspects of experience with a brand are constantly ...

Recently AirCanada was found liable for the inaccurate information that its AI chatbot provided which included a bereavement policy that did not exist. While the case did not cost AirCanada much in ...

Chances are we’ve all encountered websites that may be informational but wouldn't be described as easy to navigate or even pleasing to journey through. Built with the business in mind, the site is ...

"Design is not just what it looks like and feels like. Design is how it works!" Steve Jobs said. Each one of us interacts with information differently, and a design that works for one person may turn ...