To start solving your go-to-market strategy, you must answer the following three questions: How do I convey the value of my product or service to my end user or customer? How do I enable my buyer to ...

Years ago, Robert Herjavec hired a young sales guy. The kid was smart, professional, and learned everything about the company's products. But he couldn't close a deal. "This kid's a loser," his sales ...

For many small business owners, the word “sales” can make you cringe. If that’s you, it’s time for a mindset shift. Too many business owners, especially women, view selling as something pushy, awkward ...

Every company claims to put customers first. It is a phrase that shows up in mission statements, marketing materials, and corporate speeches. Yet, if customer-centric sales strategies were truly in ...

CORPORATE strategy is often treated as an event: A retreat, a deck, a consultant-led process culminating in a glossy document and a three to five-year plan. Yet the uncomfortable truth is this, ...

Sales teams tend to love product demos — and you can’t blame them. Demos can seem like the easiest way to show buyers what a product does and how it does it. The problem, though, is that demos alone ...

Years ago, Robert Herjavec hired a young sales guy. The kid was smart, professional, and learned everything about the company’s products. But he couldn’t close a deal. “This kid’s a loser,” his sales ...