Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, grouping web links into helpful categories with added context and insights, ...

This year’s conference included another change to search, this one more profound but less aggressively deployed. “AI Mode,” which has similarly been in beta testing for a while, will appear as an ...

Google’s John Mueller offered an overview of EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) at the Search Central Live NYC event and affirmed why it matters for some sites and ...

Search is changing at a breakneck pace, with Google rolling out new AI features so quickly it can be hard to keep up. So far, these AI implementations are being offered in addition to the traditional ...

The Web Guide test uses Gemini to divide, curate, and explain your search results across AI-generated categories. The Web Guide test uses Gemini to divide, curate, and explain your search results ...

Google wasn’t around for the advent of the World Wide Web, but it successfully remade the web on its own terms. Today, any website that wants to be findable has to play by Google’s rules, and after ...

For decades, the digital world has been defined by hyperlinks, a simple, powerful way to connect documents across a vast, unstructured library. Yet, the foundational vision for the web was always more ...

Numerous studies indicate that the shift to AI search features and the use of AI chatbots are killing traffic to publishers’ sites. But Google on Wednesday denied that’s the case, at least in ...