To make as many sales as possible, you want your business to build brand awareness that causes customers to want your products, and then you make those products as widely available as possible. The ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Relationship marketing is about connecting with people in a pleasing, persuasive way to meet the needs of the customer and the provider. In a true value-for-value relationship, everyone wins. There’s ...