Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
The Verge

Unity’s CEO is out, but that still may not be enough for developers

Though some developers were calling for John Riccitiello to step down, now that he has, it might not be enough to improve developer sentiment toward the company. Though some developers were calling ...
The Verge

Unity finally addressed developers’ biggest questions about its new pricing model

Unity executive Marc Whitten participated in a fireside chat that addressed the company’s new pricing program, the backlash it caused, and what it’s doing to win back developer trust. Unity executive ...

Unity shares plummet as downbeat forecast sparks fears of a demand slump

Shares of videogame engine maker Unity Software dropped nearly 30% on Wednesday after the company forecast first-quarter ...