This is the story of how we helped OPSM to beat Specsavers by not fighting them at all. Rather, we created a new medical device to help a group of society forgotten by optometrists – people without ...

From its very beginnings, Optical Prescription Spectacle Makers (OPSM) was built around the professionalism and expertise of its optometrists. Starting out with a simple vision to help everyday lives ...

OPSM is kicking off a campaign for parents to screen their children’s eyes at home with Penny the Pirate, an innovative free tablet app and book that combines storytelling with eye screening. Penny ...

Add articles to your saved list and come back to them any time. After operating in Australia for 80 years under a store-owned strategy, eyecare specialist Luxottica decided that introducing a ...

Australia's leading eyewear company, OPSM, looks set to be taken over by an Italian company. The board of OPSM says it intends to recommend the bid by Luxottica Group unless there is a better offer.

Add articles to your saved list and come back to them any time. OPSM Group has declared a fully-franked special dividend of $0.10 for each OPSM share. This would take the amount shareholders received ...

The Milan-based maker of Ray-Ban sunglasses will become the dominant retailer of eyewear in Australia after a friendly $580 million cash takeover offer for OPSM Group . Luxottica Group SpA will ...

OPSM is emphasising the distinctive style of regular people in a brand campaign that signals a change in focus from eyecare to eyewear. “Find your voice, then you get your style,” drawls philosopher, ...

It's not uncommon for Australian operations of global brands to inherit agency relationships that have been decided many miles away by head office. For Luxottica's local optical brand OPSM and Marcel, ...

Proving eyewear doesn’t hide us from the world and instead reveals our unique inner style, OPSM has launched a new brand campaign that reflects the distinctive style of regular everyday people.