Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.

Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM) ...

What happens when the role of an auction changes from selling unique items at Sotheby's to driving large markets for consumer goods on eBay and other online auction sites? EBay began as a Web site ...

The "priority" system offers lower fees to early bidders while raising premiums for everyone else. Auctioneer Henry Highly sells the top lot of Phillips London evening sale in March, Joan Mitchell's ...

The course bidding system is a process for registering in Kellogg's full-time and Evening & Weekend MBA degree program classes. The bidding is designed to achieve an equitable and efficient allocation ...

What is header bidding? Header bidding is an advanced programmatic advertising technique. Essentially, it lets publishers simultaneously offer ad space out to several supply-side platforms (SSPs). It ...

Durable medical equipment (DME) such as CPAP machines and hospital beds helps keep many patients out of expensive nursing home care and in their own homes. Unfortunately, creating the right payment ...

The hottest topic in the hobby this month has been the debate over shill bidding after high-profile collector Patrick Ryan confirmed he had bid on his own item in a Fanatics Collect auction. “I ...

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Many prospective homeowners know the frustration of being outbid for a house they wanted, but ...