When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

The SEO landscape in 2025 demands more than just strong writing skills. You must write with both humans and machines in mind to succeed at writing for search engine optimization—crafting content ...

The proliferation of screens has made web writing tips relevant in pretty much all media. As such, we have put together Marketing and Communications Writing Best Practices that serve as a guide for ...

An introduction to the technique and form of serial storytelling with an emphasis on creating for the web. Students will write, revise, and polish a 5-15-page pilot episode for a serial project as ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...