As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Ginny Marvin, the Google Ads Liaison, explained why Google is only letting you add up to 100 negative keywords to your campaign-level negative keywords within your Performance Max campaigns on Google ...

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to ...

Creating a list of negative keywords allows marketers to block ads from showing for specific irrelevant terms and serving unwanted impressions or clicks across multiple campaigns. Marketers can create ...

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant ...

The Semvironment team has written up a pretty extensive guide to keyword list expansion and negative keywords, part of the search firm's ongoing "PPC Management" series of posts. The nine-part guide ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...