AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

In consumer research, the term "synthetic panels" is gaining traction. While research companies view them skeptically, many marketers are attracted by their speed and cost-effectiveness. How much can ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), the world’s leading consumer intelligence company, announced the launch of its new Strategic Analytics & Insights organization. By integrating Advanced ...

Our latest Audio Tech Lifestyles survey shows that consumer behavior surrounding home audio continues to shift. From battery life concerns to regional variations in device ownership, these insights ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced the first release in a series of insights, and expert commentary to guide brands and retailers ...

CarGurus has released its seventh annual U.S. Consumer Insights Report, revealing growing consumer satisfaction and increased buying power among car shoppers. The report highlights a year-over-year ...