Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...

While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Use this guide to automate your lead funnel in a way that scales your business while keeping your brand human.

AUSTIN (KXAN) — Earlier on Wednesday, many of our KXAN viewers sent us pictures and videos asking about a cloud that looked a little suspicious, especially with severe weather looming in the Central ...

When they first caught on, online lead funnels were used mainly by coaches and small businesses selling some kind of service or info product. But there's no reason enterprise brands shouldn't or ...

Certainly not something you would expect to see with temperatures in the 50s and a generally cloudy, raw day. So what is it, and what causes it to happen? A cold air funnel is a funnel cloud that ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...