Most people have heard of (or used) brainstorming techniques to generate creative ideas and many believe that it was created by psychologists or decision scientists. However, brainstorming was the ...

Brainstorming is a popular way of coming up with new ideas. Just because it's well-known, however, doesn't mean it's the most effective, according to a Columbia professor. Like many people, Sheena ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...