In a wide-ranging opinion, the US Court of Appeals for the Federal Circuit affirmed the district court’s grant of summary judgment of invalidity for lack of patent eligible subject matter under 35 U.S ...

MediaLink Research Shows 45% of Brands Planning Budget Shifts to Mobile In-App Within 12 Months as Generative AI Threatens Web-Based Advertising A new global study from strategic advisory firm ...

AppLovin’s first quarter results were well received by the market, as the company achieved substantial year-over-year revenue growth, driven by enhancements to its advertising technology and continued ...

AppLovin rebounded from short-seller pressure and a tech sell-off, driven by a strong company response to short-seller allegations and an excellent Q1 2025 earnings beat. The company has divested its ...

AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...

TV ad company Spot Runner has launched Project Malibu, their much anticipated web-based platform for buying and selling television advertising. The move comes after nearly two years of development, ...

Household goods giant Procter & Gamble is teaming with Web-based marketing technology maker Worldwide Magnifi to form a new company that will make computer systems and services to manage and automate ...

While developers were once leery of Internet listings, Zilbert says, broader outreach at lower cost has converted many to the gospel of virtual marketing. A well-designed Web site is now a must for ...