Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Now, a new report from the Financial Times says Apple has scaled back manufacturing and marketing for its Vision Pro headset ...

When Apple ( AAPL 1.31%) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple may cancel the production of its Vision Pro mixed reality headset by the end of 2024. According to a report by The Information, Apple has reduced production of the Vision Pro and could stop ...

Apple has scaled back Vision Pro production and marketing after weak sales, with shipments far below core Apple products.

Apple’s first mixed reality headset, the Vision Pro, was unveiled at WWDC 2023 last month. The headset has been the talk of the tech world, with people buzzing about its features and its high price ...