Online reviews help, but real fit comes from real wear. Learn how trying clothes on improves fit accuracy in today's online ...

Google is turning the mirror on your phone into a fitting room, letting shoppers see clothes on a realistic digital version of themselves using nothing more than a selfie. The company’s upgraded AI ...

In the *ahem* great before times, I was a sworn in-store shopper. No virtual try-on, model video, or reviewer's photo could compare to seeing a piece of clothing with my own two eyes and feeling the ...

Unlike other services that allow you to try before you buy, there are no stylists that choose what you can add to your cart, limited inventory, or sets that have already been pre-selected—you can shop ...

The dressing room just went digital. Google unveiled its latest artificial intelligence innovation that’s reshaping how Americans approach online fashion shopping — a virtual try-on feature that ...

As more nonessential businesses continue to reopen, people have questions about what’s the “new normal” in certain areas. Take for instance retail clothing stores … Can you try on the clothes? If so, ...

In the *ahem* great before times, I was a sworn in-store shopper. No virtual try-on, model video, or reviewer's photo could compare to seeing a piece of clothing with my own two eyes and feeling the ...