A company works hard to create a widely recognized product identity -- such as the distinctive lettering of Coca Cola, or Nike's swoosh -- and protects its intellectual property by trademarking the ...

Learn how to trademark a logo with the U.S. Patent and Trademark Office — and how much it costs. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...

And you thought choosing a name for your small business was hard. It probably turned out to be merely a warm-up for undertaking a logo design - a process that is usually one part art, one part science ...