As global marketing firm WARC sees it, media planners must evolve to meet the demands of an increasingly complex, AI-driven ...

According to Warc’s latest global advertising forecasts, total ad spend is expected to rise by 9.1% in 2026, reaching $1.30tn. This would mark a doubling of the global advertising market since the ...

Technologies are triggering an unprecedented wave of innovations in transportation. Automation, electrification, and sharing economy are expected to completely reshape the landscape of the industry.

It has also launched the Growth Planning System, a proprietary framework for India’s diverse marketing landscape, consumer behaviour and full-funnel growth needs.