Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Subliminal means operating below conscious awareness. This hidden influence affects thoughts and behaviour without direct recognition. It bypasses deliberate awareness, shaping responses indirectly.

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...