Sports Direct has no plans to phase out its famous supersized mugs despite being deep in its elevation strategy to widen the brand’s appeal with upmarket shoppers. The retailer confirmed to Retail ...

Discover Mike Ashley's journey as the founder of Sports Direct, the UK’s largest sporting goods retailer, and his impact on ...

Sports Direct this week unveiled full-year results, with group revenue of £3.2bn in the year to April 30, up by 11.7% on the same time last year. Pre-tax profits of £281.6m were down by 22.2% on last ...

MAP Active Philippines proudly announces the opening of Sports Direct’s first store in the Philippines, officially welcoming ...

There's nothing that unites Brits like our love of tea, fish and chips and the BBC. Oh, and Sports Direct mugs. Nobody quite knows how they got there, but you'll find thousands, maybe even millions, ...

Sports Direct has lost a bid over Newcastle United's exclusive football kit supply deal with rival retailer JD Sports. It means the retailer, run by former Newcastle owner Mike Ashley's Frasers Group, ...

Sports Direct is to offer its casual retail workers the opportunity to switch from a zero hours arrangement to a permanent contract, guaranteeing at least 12 hours work per week. The retailing giant, ...

Sports Direct Membership has officially launched today, marking owner Frasers Group’s first membership programme in the UK, and is available to join for free for both new and existing customers.

The uninitiated shopper visiting Sports Direct's flagship store on Oxford Street in central London might wonder whether the company is suffering something of an identity crisis. It is crammed with ...

Will Harvey does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

The retail company Frasers group, which owns Sports Direct and House of Fraser, has bought Swindon Designer Outlet. Earlier this year, it was reported that Frasers was believed to be in talks to buy ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Sports Direct has no official outpost in Verbier. But most weeks in winter, Mike Ashley, the sporting goods ...