Snapchat's Imagine Lens is now free for all US users. The AI Lens turns your typed prompts into custom images. Free users get limited generations daily. Snapchat is expanding its new Imagine Lens.

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

Spotify is expanding its partnership with Snapchat to introduce a new way for users to share their favorite songs on the social app. A new “Share Track Lens” feature lets you capture the world around ...

Remember in Clueless, where Cher Horowitz picks out her outfit of the day with the help of a closet-connected computer? That vision of the future from 1995 is now a reality, with Snapchat’s new Dress ...

Snapchat has become synonymous with smartphone selfie filters and lenses, despite some privacy missteps, and there are a whole lot (both official and user-created) to choose from. Butterfly lenses are ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

MTV has partnered with Snapchat to let users vote for a Video Music Awards category through Lenses. The entertainment company is leveraging Snap's Camera Kit to integrate AR-based experiences into the ...