Differentiation in marketing means creating specialized products that gain competitive advantage with a particular segment of the market. Companies can choose from two different strategies: ...

Discover what parity products are, how they work in competitive markets, and examples like smartphones that highlight differences and competitive strategies.

When businesses give autonomy and power to each of their divisions and departments, the result is differentiation, in which each section develops its own cultures and methods. When a company brings ...

If anything could be considered sacred in business, differentiation would be a top candidate. “Differentiation,” the method marketers use to demonstrate differences between products, is pursued with ...