Header bidding, make way: In the next year, more publishers will switch to server-side header bidding. The solution offers clear advantages – while introducing other disadvantages – with which the ...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Rubicon Project has announced the launch of an open source server-to-server header bidding solution as part of the Prebid.org project, the adtech outfit’s first major commitment to the monetization ...
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