Business Wire

Market Segmentation Study for the IT Services Industry – A Case Study on Targeting the Most Profitable Customer Segments |Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has just released their new market segmentation study on the IT services industry. A prominent IT services ...
Business Wire

Market Segmentation Study on the Electrical Switchgear Market - Talk to Our Experts Today! | Infiniti Research

LONDON--(BUSINESS WIRE)--Infiniti Research, a global competitive intelligence solutions provider, has announced the completion of their new market segmentation study on the electrical switchgear ...
MrWeb

Ipsos Launches PersonaBot to Aid Segmentation Studies

Ipsos has launched PersonaBot, an AI-powered tool that allows organisations to 'converse' with personas representing their target segments. PersonaBot is powered by Ipsos Facto, the Group's gen AI ...
Exchange 4 Media

Sony Music India broadens segmentation study; ITC, Nykaa among others on board

Every brand, irrespective of its category, understands the important recall factor that music brings in. This is evident from well-established instances such as MTV Coke Studio and Mahindra Blues ...
Warc

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research & Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and ...