Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers; and segmentation ultimately provides a basis ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...

Attracting the right customers is the key to success in business, whether you have a startup or you’ve been in business for years. In my role as an adviser to entrepreneurs, I often see businesses ...

Cisco has signalled that the SME market continues to be a major target for the channel, with the vendor increasing investment to smooth sales to that customer segment. The networking and security ...