Selecting your signature scent requires time and careful consideration, which is why fragrance connoisseurs always opt for perfume sample sets when it comes time to expand their scent horizons.

In the Before Times, my idea of a perfect day was popping into Sephora, sniffing as many scents as humanly possible, and walking out with a fistful of samples. Such laissez-faire pleasures are, alas, ...

CHARLOTTE, N.C., July 8, 2025 /PRNewswire/ -- ScentAir®, a global leader in professional-grade fragrance solutions, is transforming the way eCommerce customers discover fragrance with the launch of ...

In today’s competitive retail landscape, understanding customer behaviour is paramount. One strategy that’s gaining traction ...

Dear Heloise: I love reading your column and usually find your hints very helpful. However, a hint recently printed suggesting that when exiting a department store, we should spray perfume from a ...

In case you've been living under a rock, it's Valentine's Day THIS Thursday! Forgotten to bag your boy a pressie (or to buy your own so you smell scentsational)? Fear not, even if you can't get to the ...