There's a delicious new blog tracking the misguided pitches of PR people: Dear PR Flack. As this blog has noted before, journalists have always resented PR people and the relentless stream of bad ...

Visibility can often mean the difference between failure and success for small businesses, corporations and entrepreneurs. I love NPR’s podcast, How I Built This, detailing the stories of successful ...

Is there anything new to say about how to write a successful pitch? Maybe not. But this veteran PR pro has a handful of tactics she routinely employs to get client results. Getting the media’s ...

Pitching story ideas to the media is a critical—and highly challenging—part of a public relations professional’s job. Aside from finding newsworthy stories to pitch, coming up with creative approaches ...

Public relations pitches are a popular subject for journalists in the industry, often because of how poorly they can turn out. The internet is rife with examples of good pitches and horrible ones, and ...

Travel writers don't always think up stories on their own. Sometimes (OK, daily), public relations folks send us journalists suggestions, requests and outright pleas to cover news and developments ...

This article was written by YEC member Beth Doane. She is managing partner of the award-winning communications firm Main & Rose, a journalist, speaker and social entrepreneur. Attracting investors, ...

PR software company Propel’s quarterly media barometer found the most recent average journalist open rate for PR pitches to be 37.68 per cent, yet the response rate is still as low as 3.33 per cent.

Journalists responded to 3.35% of the PR pitches they received in Q3, a 1.27% decline from the same period in 2020. Still, the rate was 0.10% higher than it was in Q2, according to the Q4 2022 Propel ...

Pitching is a core part of what we as PR professionals do. Knowing how to develop and deliver a pitch effectively can be one of the strongest weapons in a PR’s arsenal. In addition to ensuring you ...

You can't go more than a week without reading about how "AI" can automate some kind of sophisticated, text-based process. So why not PR pitches? That's the debate that broke out on diginomica this ...