EDN

Newsbyte: SAP Trade Promotion Optimization Helps Take the Guesswork out of Promotion Planning

SAP Trade Promotion Optimization will facilitate promotion planning by allowing users to perform what-if simulations based on order history and other internal data, retail point-of-sale, syndicated ...
VentureBeat

Enterra Solutions Joins SAP PartnerEdge® Program, Bringing Industry-Leading Autonomous Decision Science™ Technology to SAP Trade Promotion Management

Enterra’s Revenue Growth Intelligence System™ Performs Holistic Optimization and Autonomous Decision-Making Across the Drivers of Revenue for Consumer Product Goods and Retail Companies, Delivering ...
EDN

Newsbyte: SAP Offers Consumer Products Manufacturers Real-Time, End-to-End Trade Volume Visibility and Management with Customer Business Planning

“Now with a fully comprehensive trade management solution, SAP empowers sales leaders and account managers to act as true general managers on behalf of their retailer and other channel partners,” said ...
Destination CRM

SAP Adds to Its Vertical Offerings

SAP AG today announced it has released a new version of its mySAP CRM suite that has been specifically designed for the needs of the consumer packaged goods (CPG) industry. "Customers kept saying that ...