Most of us associate Honda with the color red. The multinational is even known as Big Red in some parts of the world. Have you ever wondered how that came to be? The answer is both obvious and ...

In some ways, colors are the ultimate example of language's power. The earliest humans didn't have words for colors. They had words for objects and actions, and it took tens of thousands of years for ...

Whether it’s the black of Black Friday, the white of the driven snow, or even the holiday blues, colors are deeply embedded in the rituals of life. But how have color terms come to be used for so much ...

In a new study, biology and psychology researchers show how existing color vocabularies constrain future options for efficient color vocabularies. Suppose two speakers of the same language are playing ...