LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

For the first time since 2012, Ford Motor Co. is launching a new global brand marketing campaign intended to stretch beyond just promoting its vehicles to also show the world how Ford, as a company, ...

Ford is hitting the reset button with a new global brand platform to shift the 122-year-old company from product-first to customer-centric. The auto brand has spent the last two years developing ...

Ford Motor Co. is launching its first new global campaign in over 15 years. Themed “Ready Set Ford,” it was created by Wieden+Kennedy and features the voiceover of longtime Ford spokesperson Bryan ...