Will your customer choose you over your competitor? Should you target a different demographic? Are people satisfied with your employees? Market research is the only effective way to obtain the answers ...

Market questionnaires are a form of quantitative, primary market research that can provide small business owners with specific information about their customers’ needs. Whether conducted over the ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

In the previous examples, a qualitative method was used because the research questions warranted it. Through considering the potentially controversial statements about qual and quant above, we are ...