Workflow management software provider Mediaocean will integrate with four demand-side platforms (DSPs) to automate programmatic account management and billing for its agency partners, the company ...

Programmatic advertising has powered a decade of growth in digital advertising. It’s also fueled demand for the same capabilities in other media formats. In the consolidated TV and radio industries, ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Holistic, end-to-end workflow—integrated and automated across planning, buying, execution, and finance—reduces operational overhead and frees teams to focus on higher-value work. Faster, more accurate ...

CHICAGO, March 29, 2017 (GLOBE NEWSWIRE) -- Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the transformation of programmatic advertising ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Seideman, US director of the targeting ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...