Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

LONDON--(BUSINESS WIRE)--PulsePoint Inc., a next generation advertising technology platform, announced today their partnership with Zulu5, an online advertising monitoring and insights company, to ...

DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

Publicis Groupe’s VivaKi on Thursday announced the launch of Quality Index via Audience on Demand (AOD), the company’s trading desk. The Quality Index will vet all ad placements made through AOD by ...

Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with ...

New offering expands the value of the Signal product, empowering publishers to be more competitive by aligning ad experiences with advertiser requirements BOULDER, Colo., May 13, 2025 /PRNewswire/ -- ...

RESTON, Va., May 05, 2025 (GLOBE NEWSWIRE) -- Comscore (SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a new solution to address the inventory quality challenges ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

One of the impediments to the acceptance of TV programmatic platforms by the ensconced TV buying community is the concern over whether there will ever be sufficient “quality” inventory -- a.k.a.