Opinions expressed by Entrepreneur contributors are their own. Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is ...

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research, Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

The tie-up will allow advertisers globally to access video and display inventory across the audio streaming platform’s desktop and mobile app. Digital audio consumption remains a huge business, with ...

A February 2015 survey, conducted by RBC Capital Markets and Advertising Age, found that the biggest portion of US marketers cited mobile as the channel or format expected to have the most opportunity ...

In its latest forecast on programmatic media, eMarketer projects that programmatic digital display ad spend will reach $22.10 billion in 2016. That amounts to more than two-thirds of all digital ...

Research firm eMarketer claims the media industry has already reached the tipping point in terms of programmatic media trading in its first break-out of the UK media sector, which also notes that ...

Since the first programmatic display ads appeared almost 30 years ago, programmatic advertising has gone from strength to strength. Its popularity has particularly soared in recent years. This year, ...

LONDON, May 09, 2017 (GLOBE NEWSWIRE) -- Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced it has been selected by the digital advertising team at BT (British ...

That’s the forecast of the latest eMarketer report, which has concluded that before the year is out investment in programmatic media trading will rise 23.5% compared to 2016. The research also stated ...

Technology has transformed consumer behavior, leading to evolutions in marketing strategies. Among the major shifts in recent years is the adoption of targeted programmatic display, which sounds ...