Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding ...

If you're a leader at a physical brand having trouble promoting itself online, you're most certainly not alone. Yet while many more conventional retailers have been hesitant to extend their presence ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Every business can benefit from social media, no matter its size or industry. Learn four benefits of using social media and pitfalls to watch out for.