Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Pricing is one of the critical factors that determine the success of any business. If your prices are reasonable, you risk losing clients to competitors. If your prices are too low, you risk not ...