Although marketing and product development are often segregated within a business, the two department stand to benefit by communicating and working together. The marketing department is simply more ...

Imagine you're building an unmanned aerial vehicle (UAV), a cutting-edge electric vehicle or a self-driving car. Not long ago, this would’ve meant years of physical ...

Forbes contributors publish independent expert analyses and insights. Career in marketing consulting, supercharging big brands and startups. The shift to digital has led companies to rely more on ...

The product development process can be improved with single-physics simulation, multiphysics simulation and simulation apps. This article looks at three real-world examples that show how integrating ...

It's hard to argue the benefits and the need for digital simulation in product development design today. Shrinking development schedules and reduced budgets for development are two of the main drivers ...

Upper managers at some companies seem to think products appear magically under toadstools. But there is to magic about how a development process can lead to innovation. Companies that use the words ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

It's no secret that the automotive industry's priorities are a moving target, influenced by major players as well as rapidly changing customer preferences. Emerging submarkets like software-defined ...