In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Alex Hutchinson is a National Magazine Award-winning journalist and Outside’s Sweat Science columnist, covering the latest research on endurance and outdoor sports. New perk: Easily find new routes ...

According to Anil Seth, professor of Cognitive and Computational Neuroscience at the University of Sussex, “perception, instead of just being a reflection of what’s actually there in the world, is ...

Ever heard just a snippet of a song and instantly known what comes next? Or picked up the rhythm of a chorus after just a few notes? New research from the Center for Music in the Brain at Aarhus ...

Neuroscientists are closing in on a striking idea: some brain cells appear to be tuned specifically to music, firing in ...

A recent study published in Nature Neuroscience reports that retinotopic coding may determine how information from the retina is processed in the brain cortex. How does sensory signaling interact with ...

Tactile perception and motion processing are central to understanding how the human somatosensory system interprets the environment. The integration of spatial and temporal signals from the skin ...

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...

Reichman University Researchers Reveal How the Brain Dynamically Reconfigures Networks During Speech Processing Study ...