If you want to get at the roots of contemporary advertising, you may need to go back about 2,000 years. It was Aristotle who first coined the three artistic proofs that are at heart of rhetoric and ...

In today's fast-paced business world, one of the most important skills you must develop in order to effectively lead others is the ability to persuade and influence others. Whether you are leading a ...

What argument or viewpoint do people find most persuasive? Go ahead and think about it for a moment. Ready for the answer? In any discussion, negotiation, or conflict ...

How compelling is this ad? Our new scheduling app does it all! It’s easy, reliable, and effective. It allows you to connect with your team and also get more done on your own. It saves you time and ...

For data professionals, negotiation and persuasion is mainly about helping the organization’s leaders make better decisions overall. Data professionals analyze and interpret data to extract meaningful ...

Marketing is all about persuasion. Of course, you could argue that some of the most successful brands of all time—Coca-Cola or Nike, say—got to where they are not by convincing people that their ...