More and more businesses are relying on influencers to add credibility to their brand. Since consumers are increasingly wary about trusting what businesses tell them, this is one way brands can still ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

Being a wellness influencer nearly killed Lee Tilghman. From 2014 to 2019, she shared her rainbow-hued smoothie bowls, eight-step skincare routine, #selfcare rituals and thirst-trappy fit pics on her ...

As influencer marketing gains momentum in the digital realm, brands and agencies are sharpening their approach to create impactful collaborations that drive results. These mutually beneficial ...