Kids are using the word “choppleganger” online and at school. Here’s what it means, where it came from and what parent's ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

Gen Z grew up knowing that friendship means real connection — messy conversations, inside jokes, even the occasional fight. Now, many teens are watching Gen Alpha (kids born 2010–2025) grow up in a ...

The linguistic contributions Gen Zers brought to our society are officially vintage in the face of Gen Alpha’s influence. Born after 2010, this iPad generation is fluent in a rapidly evolving language ...

A parent reflects on technology, childhood, identity and parenting across generations in an age shaped by screens and AI.

For Gen Alpha, parenting has transformed in remarkable ways compared to Gen Z. Screens are no longer just distractions; they ...

Decode Gen Alpha slang with our handy guide designed for parents. Stay connected with your kids by understanding their lingo, ...

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Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

As a mother of two little girls, I expected that puberty would be a tempestuous time for our family, full of emotional roller coasters and bodily changes. I just didn’t expect it to happen so soon.

This is childhood now. Screen-mediated. Algorithm-shaped. Seamlessly hybrid. And for parents, especially elder millennial parents like me and some gen-X’ers who had kids a little later in life, ...