For years, the media playbook was simple.Brands hired public relations (PR) agencies. Agencies issued press releases.

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who’s doing it right. Join 75,000+ Digital Leaders. Learn how to connect search, ...

Walmart Connect last week made the latest addition to its suite of offerings for advertisers, launching a Display Advertising API that expands the onsite display ads that its partner agencies can ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...