Scents are not only processed by the olfactory center, but also by the brain’s reward and aversion systems, explaining how scents can take on meaning. “We already knew that there is a connection ...

The sense of smell is a complex process of the central nervous system that involves specific areas of the brain. In fact, olfactory dysfunction is seen in various central nervous system disorders that ...

Stop losing customers to a sterile retail environment. If your shop doesn't have an olfactory branding strategy, you're invisible to their subconscious.

Results from a new mouse study by researchers from the NYU Grossman School of Medicine and the University of Szeged demonstrate that restoring certain signals in a brain region that processes smells ...

What Is the Limbic System? The limbic system is a part of the brain consisting of several components such as the hippocampus and amygdala and serving many functions within the body. While we have a ...