Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...

Introduces readers to qualitative research. Highlights the benefits of qualitative methods in dental research. Explains methods of qualitative data collection. This paper is the first in a series of ...

Observational research is core to drug development, helping researchers understand the natural history of diseases and the real-world impact of treatments on patients. Observational studies frequently ...

The social sciences comprise a vast array of research methods, models, measures, concepts, and theories. This appendix provides a brief overview of five common research methods or approaches and their ...

Qualitative research is important in the educational and scientific domains. It enables a deeper understanding of phenomena, experiences, and context. Many researchers employ such research activities ...

To truly understand customers, companies must use a combination of research methods. To truly understand customers it is essential to combine insights from the following research methods: Quantitative ...

The Proposal Design and Methods (PDM) service provides consultation on methodological design, database development, management and analyses, and support for statistical, quantitative, qualitative and ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

If you would like to register your interest, please complete this form and we will be in touch if new dates are released. Register your interest here. This course is divided into two programmes (this ...